Q&A with Gordon Borrell: ‘We’re at Midstream’ in Media’s Digital Transition
Gordon Borrell has been driven by a passion to track and position media’s digital transition throughout his career. We worked together in the early years of his consulting firm, Borrell Associates...
View ArticleTop 7 Quotes from LSA18 : The State of SMB Tech Marketing
1.Location Search is increasingly essential for SMB Storefronts. SMB Antique Store Owner: "Two years ago, we were searched by 5% (of customers); now it is 45%.” 2.Product Integration is nice, but...
View ArticleThe ‘Best’ Entry Point for SMB Tech Marketing? Broadly Bets on Reviews
What are the best tech “entry points” for SMBs? E-newsletters? Point of Sales? Listings Management? CRM? Broadly CEO Josh Melick is betting that it is customer reviews. They tend to spur vital...
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Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’
A Pinterest image of a related Facebook project Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal,...
View Article(Review) The Gen Z Frequency: How Brands Tune in & Build Credibility
Kids aren’t media consumers, they are “knowledge managers,” constantly evaluating content and data, and discarding what doesn’t help them build their personal brand. How can brands adjust to the new...
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