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Facebook/Google Vertical Wars: Facebook Recruits a Google Auto Exec
Facebook isn’t obvious as a major competitor for auto advertising. But Google certainly watches Facebook’s every move in autos, as it worries that advertising that might have otherwise gone to its...
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Facebook’s Ted Zagat at Street Fight: 6 Key Trends in Local
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight...
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A Look at Facebook’s ‘Buy Button’ for SMBs
Facebook hasn’t really been a player in ecommerce –Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues...
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CardLinx Summit: Facebook Eyes Role in ‘Unlocking Commerce’
Facebook isn’t often thought of in terms of “commerce,“ a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that...
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Facebook Focuses Hard(er) on Small Business
Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The...
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Sneak Peek at BIA/Kelsey NEXT Show: 6 Things I’m Watching For
“End of Big” Author Nicco Mele Keynotes BIA/Kelsey NEXT Dec. 9-10 BIA/Kelsey’s December event has been local’s flagship, and always ahead of the curve in all of local’s iterations. It has been widely...
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My Podcast Predictions for 2016: I’m on ‘The Digital CMO with Mike Orren’
Can the daily deals model recover? Will beacons be big in retail? Why is the home services space set to soar? How will custom deals be more sophisticated in the new year? And how can marketers decide...
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Cardlinx San Francisco: The Drive to ‘Incremental Spend’ by Consumers
The evolution of the card linked space is happening in unexpected ways, as we saw this week at Cardlinx’s San Francisco conference. It was the association’s largest event in its two year history....
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LSA16: Facebook Moves Away From Social Metrics
Facebook’s Joe Devoy Facebook has just announced that it has three million SMB advertisers and 50 million SMB pages. Many SMBs have attracted thousands of likes. But “one of the challenges for Facebook...
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SMB Trust Index: Google “46”; Facebook “24”
Do SMBs think they “like” Facebook more than Google? That’s one theory…that Facebook has leapt ahead of Google by offering the free business page, universal penetration, and simple to use, affordable...
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Randy Parker: ‘The Top 3 SMB Ad Platforms are Facebook, Facebook, Facebook’
The new focus for SMB advertising is very precise targeting , and that means building campaigns with Facebook, according to SMB marketing entrepreneur and Constant Contact co-founder Randy Parker....
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Local Onliner’s Top 10 List of Local Services and Features (2016-17)
All of us in local marketing have had awkward conversations with the local plumber or vacuum repair shop that could care less about Yelp, Google, Facebook or Groupon. But they are in the minority....
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LocalOnliner Bookshelf: Chaos Monkey’s Inside View of Facebook
Disgruntled workers are writing the history of Silicon Valley, based on Dan Lyons’ funny and articulate Disrupted (actually, a book about HubSpot in Boston) and now, Antonio Garcia Martinez’s Chaos...
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Facebook Launches ‘The Marketplace’: Entry into Local Commerce?
Facebook has formally relaunched its peer to peer local marketplace for used goods, setting up a strong challenge to Craigslist, cutting into new marketplaces from NextDoor and others, and potentially...
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Banks See ‘Scale’ As Their Advantage Over Digital Disruptors
With the incredible riches of the next wave of commerce awaiting, it’s a race of the incumbents versus the innovators. “The race is for the incumbents to fix things before innovators get...
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Facebook SMB Resellers Make Argument for Their Platforms
Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal...
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Olivier Vincent on SMB Marketing, 2016-17: ‘More than Google and Facebook’
Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform...
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6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)
We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1....
View ArticleLocalOnliner’s 2017 Recap and 2018 Predictions
Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a...
View ArticleLocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)
It felt like local digital marketing's evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think...
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