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Facebook SMB Resellers Make Argument for Their Platforms
Are SMBs going to turn to middlemen to handle their Facebook advertising? As four million SMB advertisers know, Facebook advertising is accessible, low commitment and inexpensive. It is fairly ideal...
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Olivier Vincent on SMB Marketing, 2016-17: ‘More than Google and Facebook’
Selling marketing services to SMBs is never going to be easy, and Google and Facebook get more than their fair share of business. But the SMB market remains a potential gold mine for platform...
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6 ‘Local’ Truisms (+ Previews of Borrell LOAC, LSA Shows)
We’ve probably looked at local from every side: social, brands/location, data/analytics, mobile, search, marketplaces and community. Through it all, some truisms have developed about local: 1....
View ArticleLocalOnliner’s 2017 Recap and 2018 Predictions
Quiet progress was made in local commerce in 2017. This year: 1. Amazon brought the focus back to Brick & Mortar. Its purchase of Whole Foods and rollout of experimental Amazon Stores drove a...
View ArticleLocalOnliner’s Top 10 Most Popular Postings of 2017 (+ Our Favorites)
It felt like local digital marketing's evolution speeded up a lot in 2017, especially for enterprise companies targeting locally. The evolution of SMB marketing is not happening quite as fast. I think...
View ArticleQ&A with Gordon Borrell: ‘We’re at Midstream’ in Media’s Digital Transition
Gordon Borrell has been driven by a passion to track and position media’s digital transition throughout his career. We worked together in the early years of his consulting firm, Borrell Associates...
View ArticleTop 7 Quotes from LSA18 : The State of SMB Tech Marketing
1.Location Search is increasingly essential for SMB Storefronts. SMB Antique Store Owner: "Two years ago, we were searched by 5% (of customers); now it is 45%.” 2.Product Integration is nice, but...
View ArticleThe ‘Best’ Entry Point for SMB Tech Marketing? Broadly Bets on Reviews
What are the best tech “entry points” for SMBs? E-newsletters? Point of Sales? Listings Management? CRM? Broadly CEO Josh Melick is betting that it is customer reviews. They tend to spur vital...
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Facebook Approaches Banks for a New Generation of ‘Transaction Marketing’
A Pinterest image of a related Facebook project Facebook’s reach out to banks and credit card companies for customer bank balance, transaction data and fraud alerts, per today’s Wall Street Journal,...
View Article(Review) The Gen Z Frequency: How Brands Tune in & Build Credibility
Kids aren’t media consumers, they are “knowledge managers,” constantly evaluating content and data, and discarding what doesn’t help them build their personal brand. How can brands adjust to the new...
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